Treat the website, business profiles and day-to-day communications as parts of the same experience. Give the business a clearer online home and a more organised way to share its work.
Project notes
Explore the desktop and mobile mockups above to see the RAR website’s presentation across screens. Select either board to view the full artwork.
Product labels, print materials and social content for an independent nail business.
Product labelsPrintSocial content
Inside the BIAB by Imo project
The brief
Carry a consistent, considered presentation through the small details customers see and take away.
Scope snapshot
Cuticle-oil product labels
Multiple product variants
Gift-card artwork
Social media artwork and policy graphics
The thinking
Focus on readable information, careful spacing and a consistent visual treatment across small formats. The project brings attention to the details that sit around the service itself.
Project notes
The project brings product-label artwork, printed touchpoints and social content into one consistent customer-facing visual system.
An identity built around confident typography, a compact wordmark and a controlled thermal colour system.
Brand identityDigital designStudio project
Inside the Barnes Creative Co project
The brief
Create a distinctive visual language that can move consistently between a website, social content, print and everyday studio materials.
Scope snapshot
Thermal colour palette and gradient recipes
DM Serif Display and Inter typography
Compact stacked wordmark and thermal period
Social templates and website direction
The thinking
Use ink, deep navy and warm white as the foundation, with thermal colours reserved for moments of emphasis. Equal-size stacked lettering keeps the signature compact, while the thermal period gives it a recognisable finish.
Project notes
This is Barnes Creative Co’s own identity project, shown separately from client work.
A bold identity developed from logo concept through to finished business cards, including print fulfilment and a physical brand touchpoint ready to use.
Logo designBusiness cardsPrint fulfilment
Kie
Custom typography, social & 3D motion
A custom typography-led logo expanded into social media assets, a YouTube banner and a 3D animated logo treatment for a more complete digital identity.
Custom typographySocial media3D animation
Ibby’s Kicks
Logo design & business card fulfilment
A distinctive logo identity carried into business card design and print fulfilment, creating a polished physical piece that stays consistent with the brand.
Logo designBusiness cardsPrint fulfilment
Photography
Selected photography / visual content
A growing selection of photography created for brands, businesses and visual storytelling, from practical content capture to more considered campaign imagery.
PhotographyContentArt direction
Explore the photography selection
Photography gallery
This space is ready for a broader image-led selection rather than forcing every photograph into its own project. The gallery can hold campaign, product, location, people and brand-content photography together.
Approach
Photography is treated as part of the wider visual system: useful imagery with a clear purpose, consistent art direction and enough flexibility to work across websites, social content and campaigns.
A combined selection of earlier print and signage work, bringing together physical graphics, production artwork and finished pieces designed to work beyond the screen.
SignagePrint designProduction artwork
Explore the print & signage archive
Print & signage gallery
Rather than splitting older physical work into lots of small projects, this section keeps the strongest pieces together as one broader production portfolio.
What this work shows
The collection demonstrates practical design experience across artwork preparation, scale, materials, legibility and production. The useful bit of graphic design people occasionally forget is that the finished thing still has to work once it leaves the monitor.
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